What are Apple’s iBeacons?

The guys at Top Marketing Schools have created an infographic about iBeacons, devices meant to interact with Apple users and give them new info in the stores that use those iBeacons.

Basically an iBeacon is a small device that uses bluetooth low energy (BLE) connectivity to setup an indoor positioning system (IPS), specifically used with Apple devices. It’s role? The iBeacon sends you messages, text messages and information after you install an app and opt-in to receive those messages.

Using that app you can then enter in stores like Best buy or Macy’s and then the iBeacons installed in there will send you discounts, messages or any other info you’d like to know.

Click on the infographic from below to read all there is to know about the iBeacons:

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